Japan's Bubble and Lost Decades

How cheap money after the 1985 Plaza Agreement and a belief that land prices never fall fed one of the largest asset bubbles on record, how it burst, why bad loans, "zombie" lending, and deflation kept Japan's economy weak for years, and why the Nikkei 225 took more than 34 years to regain its 1989 peak.

Lesson 5 of 14 · 10 min read · Advanced · Members · Last reviewed October 2026

The short version

After the Plaza Agreement of September 1985, the Bank of Japan cut its discount rate to a record-low 2.5% and held it there for over two years. By the end of 1989 the Nikkei 225 stood at 3.1 times its 1985 level, and commercial land in Japan's six largest cities peaked in 1990 at almost four times its 1985 price. Rate increases from May 1989 helped burst the bubble: the Nikkei lost 63% by August 1992, and land eventually fell about 80%. Banks kept lending to insolvent "zombie" borrowers instead of writing off bad loans, prices began falling in 1995, and interest rates near zero couldn't revive growth. The Nikkei didn't close above its 1989 peak until February 22, 2024.

By the end of this lesson, you'll be able to

  • Describe how easy money, soaring asset prices, and bullish expectations built Japan's bubble in the late 1980s
  • Explain how bad loans, zombie lending, and deflation kept the economy weak after the bubble burst
  • Explain what Japan's experience shows about long recoveries, regular investing, and owning a single country's market

Why this matters

On December 29, 1989, Japan's main stock index, the Nikkei 225, closed at 38,915.87. It didn't close higher again until February 22, 2024, more than 34 years later.1 Japan's bubble and the slump that followed are the clearest modern counterexample to the idea that a major stock market always recovers within a few years. They're also the main case study of an economy stuck with falling prices and interest rates near zero, which Federal Reserve economists studied closely when US rates fell in the early 2000s.2

The bubble

After the Plaza Agreement in September 1985, the yen rose rapidly and Japan slipped into recession. To counter it, the Bank of Japan cut its official discount rate five times between January 1986 and February 1987, to 2.5%, then the lowest on record. The rate stayed there for about two years and three months, until May 1989.3

Asset prices took off. The Nikkei peaked at the end of 1989 at 3.1 times its level at the time of the Plaza Agreement. Land prices followed with a lag, spreading from Tokyo to Osaka, Nagoya, and other cities, and commercial land in the six largest cities peaked in September 1990 at almost four times its 1985 level. Over 1986 to 1989, gains on stocks and land added up to 452% of a year's nominal GDP. The economy boomed as well: during the bubble years real GDP grew 5.5% a year, and business investment ran at almost 20% of GDP.3

Expectations did much of the work. In April 1990 the Bank of Japan described a widespread "myth of ever-rising land prices": an assumption that land would keep rising in price, or at least never fall.3 During the bubble, real estate and stocks were often accepted as collateral, so rising prices let firms borrow more.3 The same link worked in reverse once prices fell.

Why the central bank waited

With hindsight, rates stayed low too long. At the time, the case for raising them looked weaker. Consumer prices rose only about 0.1% in 1987 and 0.7% in 1988.4 Under the Louvre Accord of February 1987, the major economies had agreed to foster stable exchange rates around their current levels. When the Bank of Japan began nudging market rates up later that year, the October crash described in The 1987 Crash led it to stop, and some argued that higher Japanese rates could set off a plunge in US stock prices and the dollar.3 Three of the Bank's own economists later concluded that the start of tightening was significantly delayed.3

The bust

The Bank of Japan raised the discount rate five times between May 1989 and August 1990, from 2.5% to 6.0%. About a month after the last increase, stock prices had fallen to half their peak.3

The Nikkei 225 after its peak, price only
DateCloseFrom the peak
December 29, 1989, the peak38,916
August 18, 199214,309−63%
April 28, 20037,608−80%
March 10, 2009, the low7,055−82%
February 22, 2024, first close above the peak39,099+0.5%

Daily closes of the Nikkei 225.1 Land fell more slowly but further. By 1999, commercial land in the six largest cities was about 80% below its 1990 peak and about 20% below its 1985 level, and losses on stocks and land from 1990 to 1993 came to 159% of a year's GDP.3

Why the slump lasted

At first the downturn looked like an ordinary one, and most forecasters expected a return to strong growth within a couple of years.2 But falling stock and land prices had cut the value of the collateral behind loans and the net worth of many firms, especially in construction and real estate, and the banking system was left weakened by a growing pile of bad loans.2

Rather than recognize those losses, regulators and banks put them off. Most large banks could meet capital standards only because inspections were lax, and banks often kept lending to insolvent borrowers through sham restructurings, betting that the borrowers would recover or that the government would bail them out. The economists Ricardo Caballero, Takeo Hoshi, and Anil Kashyap call those borrowers zombies. By their measure, zombies were 5% to 15% of firms through 1993, and more than 25% in every year from 1995 to the end of their data in 2002. As late as 1997, at least five years after the bad-loan problem was recognized, the Ministry of Finance was still insisting that no public money would be needed to help the banks.5

Worked example: why a bank keeps a zombie alive (hypothetical, ¥ billions)
Recognize the lossRoll the loan over
Loan to a property developer1010
Value of the land behind it33
Loss shown this year70
Bank's capital, starting at 2013, below its required minimum20 on paper

Rolling the loan over, and lending the developer enough to keep paying interest, keeps the loss off the books for now. The bank hopes land prices recover. If they don't, the loss is still there, and meanwhile money that could have gone to healthy firms keeps a failing one in business.

Zombies did more damage than tying up bank loans. Kept alive, they held on to workers and market share, cutting profits for healthy competitors and discouraging new firms from entering. The researchers found that industries with more zombies had less job creation and lower productivity, and that healthy firms in those industries invested and hired less.5

The rest of this lesson is for members

Still to come in this lesson: Deflation, The long road back, What it means for investors, the key takeaways, and 2 quiz questions with explanations.

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Notes and sources

  1. Federal Reserve Bank of St. Louis (FRED), from the Nikkei Industry Research Institute. Nikkei Stock Average, Nikkei 225 (NIKKEI225), daily close. Checked 2026-10-17. Back to text
  2. Board of Governors of the Federal Reserve System. Alan Ahearne, Joseph Gagnon, Jane Haltmaier, Steve Kamin, and others, Preventing Deflation: Lessons from Japan's Experience in the 1990s, International Finance Discussion Papers 729 (June 2002). Checked 2026-10-17. Back to text
  3. Bank of Japan, Institute for Monetary and Economic Studies. Kunio Okina, Masaaki Shirakawa, and Shigenori Shiratsuka, The Asset Price Bubble and Monetary Policy: Japan's Experience in the Late 1980s and the Lessons, Monetary and Economic Studies (Special Edition), February 2001. Checked 2026-10-17. Back to text
  4. Federal Reserve Bank of St. Louis (FRED), from the Organisation for Economic Co-operation and Development. Consumer Price Index: Total for Japan (JPNCPIALLMINMEI), monthly, through June 2021. Checked 2026-10-17. Back to text
  5. National Bureau of Economic Research. Ricardo J. Caballero, Takeo Hoshi, and Anil K. Kashyap, Zombie Lending and Depressed Restructuring in Japan, Working Paper 12129 (April 2006, revised September 2007). Checked 2026-10-17. Back to text
  6. Federal Reserve Bank of St. Louis (FRED), from the Organisation for Economic Co-operation and Development. Infra-Annual Labor Statistics: Unemployment Rate Total: 15 Years or over for Japan (LRUNTTTTJPM156S), monthly. Checked 2026-10-17.
  7. Bank of Japan. Changes in the Monetary Policy Framework, statement of March 19, 2024. Checked 2026-10-17.
  8. Federal Reserve Bank of St. Louis (FRED), from the Organisation for Economic Co-operation and Development. Interest Rates: Immediate Rates (< 24 Hours): Call Money/Interbank Rate: Total for Japan (IRSTCI01JPM156N), monthly. Checked 2026-10-17.
  9. Federal Reserve Bank of St. Louis (FRED), from the Organisation for Economic Co-operation and Development. Interest Rates: Long-Term Government Bond Yields: 10-Year: Main (Including Benchmark) for Japan (IRLTLT01JPM156N), monthly. Checked 2026-10-17.