Dividends and Buybacks

The two main ways companies return cash to shareholders, how dividend dates work, and why a buyback raises each remaining share's slice of the company.

Lesson 4 of 7 · 5 min read · Beginner · Members · Last reviewed September 2026

The short version

Companies with more cash than they can use well often return it to shareholders. A dividend pays cash directly to every shareholder, and it's decided by the board, not guaranteed. A buyback uses the cash to purchase the company's own shares, so each remaining share owns a bigger slice. Both can be good or bad for shareholders, depending on the company's situation and the price paid.

By the end of this lesson, you'll be able to

  • Explain how dividends are paid, including the record date and ex-dividend date
  • Calculate dividend income and dividend yield
  • Explain how a buyback changes each remaining share's claim, and when it helps or hurts

Why this matters

A profitable company has to decide what to do with its cash: reinvest in the business, save it, pay down debt, or give it back to shareholders. How a company answers that question tells you a lot about it. And if you ever invest for income, you'll need to know how dividends actually reach you.

Dividends

A is a payment to shareholders, usually in cash and usually from the company's earnings.1 Many established companies pay one every quarter. Three things to know:

  • The board decides. Dividends are declared by the company's board of directors. They aren't a promise, and they can be raised, cut, or stopped.
  • Every shareholder gets the same amount per share. Own 200 shares of a $0.25 quarterly dividend and you receive $50 each quarter.
  • They're generally taxable in the year you receive them, in a taxable account. Some dividends qualify for lower tax rates than others.2 Part 6 covers the details in How Dividends and Interest Are Taxed.

Dividend dates

When a company declares a dividend, it sets a : you must be on the company's books as a shareholder by then to receive it. Based on exchange rules, the is usually the record date itself, or one business day earlier if the record date isn't a business day. Buy on or after the ex-dividend date, and the seller, not you, receives that dividend.34

On the ex-dividend date, the share price tends to drop by roughly the amount of the dividend, all else equal. That makes sense: cash that belonged to the company is on its way out to shareholders. A dividend moves value from inside the company to your account. It doesn't create value on its own.

Worked example: income from STU Corp

STU Corp, a fictional company, pays $0.25 per share each quarter, or $1.00 a year. The share price is $40. You own 200 shares.

Yearly dividend income200 × $1.00 = $200
Dividend yield$1.00 ÷ $40 = 2.5%
Yield if the price falls to $25$1.00 ÷ $25 = 4%

The rose in the last row only because the price fell. A high yield can mean investors expect trouble, including a possible dividend cut.

The rest of this lesson is for members

Still to come in this lesson: Buybacks, the key takeaways, and 2 quiz questions with explanations.

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Notes and sources

  1. Investor.gov, U.S. Securities and Exchange Commission. Stocks: FAQs. Checked 2026-09-27. Back to text
  2. Internal Revenue Service. Topic no. 404, Dividends and other corporate distributions. Checked 2026-09-26. Back to text
  3. Investor.gov, U.S. Securities and Exchange Commission. Ex-Dividend Dates: When Are You Entitled to Stock and Cash Dividends. Checked 2026-09-27. Back to text
  4. Different rules apply to unusually large dividends, of 25% or more of the stock's value. In those cases, the ex-dividend date is deferred until one business day after the dividend is paid. Back to text
  5. Internal Revenue Service. Topic no. 409, Capital gains and losses. Checked 2026-09-30.